Thursday 7 October 2010

Digi Pack Analysis


 Firstly the names of the songs and the videos have been writen in a vey small font but is easy to see because of the colour, the writing is white and the background is a very dark colour. The media has been seperated into three different catagories , CD 1, CD2 and The short films. The background is a very dark shade of brown. it seperates in the middle , on the left it is a very light shade of brown but on the right is a close to black shade of brown, this is good because it makes the writing much easier to see. Although the idea of this CD is to intertain the feel of the colour is very dark and cold with only a thew light colours, this being the red on his leather jacket which is a very masculine colour, this implies that the CD is very masculine and in control. The iconic picture of micheal jackson is on the left of this CD back and is there to draw your attention. They used a vey old picture of Micheal , back when he was just a amazing singer and there was no publicity problems and before he also changed his skin colour. He looks very youthfull in this picture , with his fashionable haircut and what looks like make-up on ( he put alot of efort on posing in this picture). Also i noticed the 15 certificate on this CD , this tells me that there is a age limit which gives them a target audience of people over the age of 15. The gold borders on each side which say it is the 25th Aniversary of the artist symbolises that this CD is special , treasure like. At the bottom it has the long list of companies who have sponsered this CD, making it look very popular and looking like a great soundtrack.

The inside of the CD has two sides, on the left there is a small booklet with a picture of micheal dressed up like he did in his hit music video 'Thriller'. In this picture he is wearing a Red leather jacket which is a very masculing colour, it is also a colour which symbolises being hot or sexy.He is also holding a women under his arm which is also a masculine thing to do because it shows that he is control. The women's face has been hidden by Micheals arm which could symbolise that women are not good enough, it could symbolise sexcism.
The picture on the left compared to the picture on the right is very different but i think it symbolises good and bad or evil and heavinly. the picture on the left is very dark and it symbolises satan with the colour red and black and with his contacts in ( very satanic or devily). The picture on the right although is very dark , Micheal sits in the middle . glowing. he looks very angel like with his pure white suit which would symbolises purity and goodness. Another symbol of purity and kindness is what Micheal is holding , he is holding a baby tiger , this i think would draw in women. This also symbolises his love for animals and shows his sensitive side, it also tells us about his mini zoo in house near his resort neverland. In both pictures Micheal is making eye contact with the camera , this shows him geting in touch with the audience. For the remake of the CD they have used all the old picture what were used on the old cover. Because this CD is an anniversary of Micheals main album it only has pictures of Micheal , this keeps the attention him.



This is the fron cover to Micheals anniversary CD, the first thing i see is the big glowing picture of Micheal in the middle of the cover. He is wearing a pure white suit with his blazer open showing a black shirt underneath. The white suit is symbolising purity and goodness where the black shirt underneatrh might mean his dark side underneath his purity. I think this is a good picture for the front cover because of its editing , i am possitive it has been fixed , it gives Micheal a really good image. His skin is very clear and his hair is close to perfect. It really makes it loo like Micheal takes care of himself. He is looking directly into the camera which would tell us that he is in touch with the audience and therfore connects to them. The way he is possitioed is lying down , this shows he is relaxed and therfore relaxes you , and gives you a hint into the genre of his music.There is a light behind him which makes it look like Micheal is glowing , very saint like.


The cover is borderd with a gold border, this makes the cover look very royal, this makes the audiece also feel like royalty.  Over the top of the photograph of Micheal is a Aughtograph by Micheal himself, this makes the CD cover look very special and personal. This will make the buyer feel like the copy they pick up is personalised.
The  writing on the side of the CD cover says that it was the worlds biggest selling album of all time , this tells the buyer that it is a must buy. This is writen is a white font , this makes it very bold because of the pure black background. It also says that it is the 25th anniversary in gold lettering , once again making it look very royal and expensive.