Friday, 1 April 2011

Monday, 28 March 2011

Thursday, 3 March 2011

part 4- evaluation

4. How did you use new media technologies in the construction and research, planning and evaluation stages?



The construction of the music video was something new for me as I have not used final cut pro or I movie before, only once last year in my as course doing a opening sequence. This year during my a-level course when editing the music video we were asked to use final cut pro, in which I have never used before. I and my partner Jess were showed how to use the final cut pro by a media teacher in our school, me and Jess took it in turns to edit the music video, we had used up all our free time to get it perfect, when we first started to edit the music video I enjoyed to watch back on all the scenes and needed to be deleted scenes. I also felt like a professional editing a movie, because we deleted the scenes that didn’t work, and we were really mature about getting the work done.



One of the internet sources I used was youtube, I used this on a regular basis to find similar music videos to my own and to listen the song by madness when coming up with a storyboard.



Photoshop at first was a challenge for me, but then my partner gave me tips and ideas I finally got used to using the buttons and effects and found it really fun to use as it made the final image look professional.

part 3 of evaluation

3. What have you learned from your audience feedback?



The feedback brought attention to us for the problems in the music video that needed to be brought to light. The feed back was especially good because it was reviewed by students in our media class, which were in the target audience category, what I mean by this is that they were at the age range of the target audience.



The positive comments reflected on all the music video, the audience had said that the music video had some very good shots in it, which made it look creative. The audience also had said that the music video was humorous at the beginning and followed by an unstaged look, which was effective in terms of introducing a new band to the media. The had also recognized the beginning of the music video to be funny, and similar to queens ‘I want to break free’ which was what we wanted to hear.



The negative list was kept rather short, they said that there was one scene in the music video that was too long and we needed to cut it up by having close up of the boy band singing, this scene was of the boy band sitting on a bench in the distance singing to the lyrics of the chorus, I agree with this comment, and notified myself that we had made close up shots of the boys singing on the park bench by they were taped over.



If I could change anything myself, or if I was to do the music video again, then I would recommend to not do it in a park, as it does give a lazy feel, and would have the boy band singing much more through out the music video, as it gives the audience more insight of the band.

part 2 of the evaluation

2. How effective is the combination of your main product and ancillary texts?



Our music video relates to my poster and digipak in so many ways, the music video revolves around the idea of being fun and not acting to the extreme, and when they do it will be for a purpose only to make the target audience laugh. Now I feel that the poster and digipak work well together as an advertisement scheme to promote a new band to the media industry as well as the target audience.



The idea of both the poster and the digipak being a theme of pop art was a really good idea because then it makes the name stand out to the extreme, it creates the title ‘boyz with bowz’ to have more of an understanding. The idea of the boys wearing bows was to promote a new smart idea, rather than men wearing ties boys wear bows, creating an identity of the bows being fun, leading to a theme to be worn by fans at the gigs of the band. Each color represents the characters in the band, this needed to be shown as much as possible for the band to succeed.

evaluation part one

In this essay I am going to bring to conclusion how effective the music video, digipak, and poster were in terms of promoting a new band to the media industry. I will identify the codes and conventions of each product and give my feelings towards the audience feedback.


1. In what ways does your media product use, develop or challenge forms and conventions of real media products?


Our media product introduce a theme that reflects on indie pop boy bands, the music video keeps a pattern of fun and humor through out the song. The product identifies that the band is a pop rock group by the unique characteristics included through out the music video.

For example at the beginning of the music video the band respond to a music video once performed by a famous pop rock band called queen, reflecting on this concept in a similar way creates a form of humor and allows the audience to recognize the idea set by the music video. The idea of the music video to start with a scene from queens ‘I want to break free’ was so that the audience can expand from being teenagers up to the age of 40 as they will find this scene amusing.

Another connection to real media products used in our music video is that the music video was fun and interesting to watch because it was not a stereotypical sad or depressing music video such as music videos from pop bands, it looked unstaged which was our aim from the start, for example the last part of the music video was in the park, which gave a idea of older boys in shirts and bows acting like kids of the age of 6 and not teenage thugs acting up and writing all over the slides wearing hoodies. The characters in the band gave a new meaning to teenagers in the park, which was humorous for our target audience to watch.

My digipak and poster related to the music video by keeping the theme of pop rock by keeping to the significance of being bright and happy rather that dull and sad. The idea of the poster and digipak being colorful came from the props used in the music video, which was the bows worn by the band, giving a relation to the title of the band ‘boyz with bowz’ which also keeps a unique characteristic in itself, the bows each had a different colour representing each boy In the band, a good effect in introducing the characters.

Wednesday, 2 March 2011

our target audience

We want our target audience to range from the age starting from 14 up to the age of 40, according to their habbits and interests.

They need to have an interest in music that relates to pop and indie, they also want to be able have a good time.

target audience



theory of a target audience
In marketing and advertising, a target audience, is a specific group of people within the target market at which the marketing message is aimed at (Kothler 2001). For example, if a company sells new diet programs for men with heart disease problems (target market) the communication will be aimed at the spouse (target audience) which take care of the nutrition plan of her husband.




A target audience can be people of a certain age group, gender, marital status, etc. (ex: teenagers, females, single people, etc.) A certain combination, like men from twenty to thirty is often a target audience. Other groups, although not the main focus, may also be interested. Discovering the appropriate target market(s)and determineing the target audience is one of the most important activities in marketing management (Niewenhuizen et al. 2000). The biggest mistake entrepreneurs are making is trying to reach everybody and ending up appealing to no-one.

journal

using final cut pro


at the moment we are just finishing our editing of the music, we have both been sharing the time on final cut pro so that when the music video has finished we both have inputted our ideas into it. I have used my spare time and so has jess

sony bmg



Sony BMG Music Entertainment was a global recorded music company, which was a 50–50 joint venture between the Sony Corporation of America and Bertelsmann AG. The venture’s successor, the again-active Sony Music Entertainment, is 100% owned by the Sony Corporation of America.

me and jess are in mid indecisive to which record label we want on our music products, its between sony bmg and rough trade. these are the two record labels that we know of, to be used on good music records.

being a fan of foo fighters i want sony bmg to be our record label, other artists and bands that are promoted by sony bmg are

ac/dc
alicia keys
beyonce
dido
editors
jls
lemar
leona lewis
susan boyle
sade
whitney houston
ting tings

and many more

advertisment ideas

facebook is used by millions all over the world and i feel is one of the best advertising techneques to promote our new band,  if possible we could place videos and interviews on the webpage to introduce our new band.


youtube is the way in which people connect to one and another, and is simply the best place to visit when looking up videos and scenes such as the music video we have made

Friday, 18 February 2011




This is my half complete digipack, i am in the process of finishing it.

Wednesday, 16 February 2011

doing my digi pack

For my digi pack i had to find pictures of my cast on websites like Facebook and myspace. i had to use individual pictures of the cast. these are the pictures i will be using to make my digi pack cd cover and poster.

Wednesday, 9 February 2011

Lesson

remember to take pictures whilst filming!!

Thursday, 3 February 2011

Feedback on our music video

The first section of the feedback sheet was about the elements that worked well in the music video.


  • Editing-  Gives it a good pace, hectic just like the song is.

  • Performances-  Look genuine, un staged and fun.

  • Its just fun and funny.


The next topic that is on the sheet is about things that need developing.


  • Park bench shots are too long

  • Park slide scene could have been sped up , it drags on a little bit

  • Gun kissing scene should have been the last cut
Fortunately  the next and last section was the things that don't work and no one filled it out which tells me that there were no parts of my music video what were a total disaster. 

Wednesday, 19 January 2011

Monday, 13 December 2010

Journal

Last thursday me and jess filmed our first section of our music video , this was the part were the nutters sing and dance in the studio. To set up the scene me and jess blew up loads of multi coloured ballons and scattered them all around . Also we had stools and chairs which were totally covered in glitter, very funky.
We started the filming with the signing bit, we each took turns in sitting on the glittery chair and sung a thew sentences of the song. The next part we done the fun bit which was just us acting like nutters. We ran around in circles beating eachover with ballons and laughing , it was great. This clip will be cut into pieces and added into slots between the main filming.

Thursday, 9 December 2010

Case study for Blink 182

      BLINK 182










Blink-182 is an American  POP/Rock band from San diego, California and was formed in 1992. The band formed as "Blink" with vocalist and bass player Mark hoppus, vocalist and guitarist Tom delonge and former drummer scott raynor. In 1998 during the UAS tour Scott Raynor was replaced by drummer Travis barker.
The band released several self-recorded demo tapes, promoting them with various shows around the San Diego area. There first album was called " Cheshire cat " which was released in 1994.




After Travis barker nearly died in a plane crash blink 182 reunited in Febuary 2009 and thier new album is in the making.


This photo was taken of Blink 182 back stage of one of thier gigs in 1997. On the left is thier former drummer scott Raynor, Middle is Tom delonge and on the right is Mark hoppus.

The band gained notoriety for humorous stage shows and eventually was signed to small record label Cargo Music, where they released their first full-length album, Cheshire Cat, in February 1994. Recorded in three days and fueled by both new songs and re-recordings of songs from previous demos, Blink began to gain fame outside of California throughout 1995 and 1996. "M+M's" and "Wasting Time" from Cheshire Cat were released as singles, but both failed to chart. Although the album never made a commercial impact, it is cited by bands and fans as an iconic release.
Shortly after the release of the album, the band was threatened with legal action by an Irish pop band of the same name. To avoid a legal dispute, the band appended "182" to the end of their name.

The leaving of the original drummer and the reasons why.


Thanks to the success of Dude ranch , Blink-182 embarked on multiple worldwide tours during 1997 and 1998. Midway through a U.S. tour in 1998, original drummer Scott Raynor was asked to leave the band. Various conflicting reasons have circulated the Internet for years, a largely popular explanation is that Raynor had a serious drinking problem and was asked to leave. When he agreed to abstaining from alcohol, bassist Mark Hoppus and guitarist Tom DeLonge doubted his sincerity and he was fired from the band through a telephone call. In a 2004 interview, Hoppus described the touring for Dude ranch  as "rough", with DeLonge adding "That was the worst tour ever. At that time, our drummer had a drinking problem. One show he dropped his sticks 10 times. It was so disturbing to see someone ruining himself."


This is why they had to hire a new drummer , this being Travis barker.(on the left)


Blink 182's musical style has been described by various sources as "pop punk", "punk rock","punk revival" and "skate punk". When playing live, the band typically plays their songs at a faster tempo and often replaces certain lyrics with toilet humor and various gags. Blink-182 are known for their simple melodies, teen angst and occasional lyrical toilet humor. They are often targeting subjects such as love and growing up, these being fused into multiple hit singles such as "Dammit" and "What's My Age Again?". Before the release of their experimental and different untitled fifth album, darker songs by the band include singles "Adam's Song" and "Stay Together for the Kids". Bill Lamb of About.com described their music as being "marked by a radio-friendly sheen, but it still maintains much of the speed and attitude of classic punk rock".


Bands such  Paramore, Relient K, Panic! at the Disco, Fall Out Boy, Motion City Soundtrack, New Found Glory, We the Kings, Good Charlotte, Hey Monday, The Cab, Forever the Sickest Kids, Cute is What We Aim For and Yellowcard all say that Blink 182 have been a major influence on thier own bands. There style and sound have started a tottally new style of music and will always be known for there style.


This is a Graph that i found on the internet that show the dats the band got together, when there ablums were released and the dates that the old drummer left and the new drummer started with Blink 182.







 Awards

In 2000 the band Blink 182 won the award of being the best new act and in the same year won the award for best Group video whic was "All the small things".Also in 2000 they won the award for Choice group award.
 The following year they won award for being the best Rock act of 2001. the same year they also won  Favorite band and also the best rock group again.
In 2002 they won the award Favorite band for thier video "First date".
In 2004 they won thier last award which was for the Choice love song award , they won this award with the hit single "I miss you".


Films


Blink 182 worked with the producers of the film American pie and also had thier songs played throughout the movie. This made Blink 182 even more famous than what they already was because America pie was also a very popular film.
The songs they had played in the film were "Every time i look for you"  and they made the American pie theme tune. Aswell as having there songs played during the film they also had played as the guest apearence in one the films. American pie is a very popular film now and every film has atleast one  Blink 182 song
 in it, i like to think that it was the American pie films that helped Blink 182 get as famous as they are today.





Tuesday, 7 December 2010

Analysing " The rock show - Blink 182"

The music video starts of with a small paragraph of writing. Writen in white writing on a black background the insure it will catch your attention. The writing tells us that on may the 2nd +3rd Blink 182 were given money by a production company to make thier music video, this is what they did with the money . This tells us straight away that this will be a jokey video as they have mis-spent all of the producers money. The forst shot is of the blink 182 van driving around the corner and parking up very fast and dangerously. You can tell its the bands van because of the band logo on the side of the van. They get and approach the camera. The main singer talks to the camera telling us how he is going to cash the check that the producer has given them and how they are going to have fun with the money. The band is dressed in all black tacky shirts with necklaces and hats on , they look like thay are just out with friends , not going to cash a huge check to make a music video for the producer.


The music starts of with the band playing there instruments in a very small and narrow room , the room is covered in a silver paint so it looks very shiney and new. The band is jumping around having fun. The whole of this small scene is filmed with a fish eye camera wich limits our view of the band. The scene after that is the guitarist of the band getting out the van and giving random constructor workers dollar bills, they look in disbelief and happiness as they he gets back in the van and drives away very fast . The next shot is of the lead singer just throwing money out of the window showing  that money is clearly no obstacle in making this music video. The next scene is of the drummer sitting in what looks like a very expensive chair in the back of thier van counting a large amout of money. The next thew scenes are of the band members running around handing out dollar bills to random people stuck in traffic , they also are sticking dollar bolls in peoples window wippers. After that it cuts back to the small studio they wer in at the beggining except this time the guitarist is dancing like a nutter, i like this because it shows that the music video wasnt really planned iy was just improvosed.


The next scene is back to the three band members on foot giving out money to random shoppers, some are smilling and willingly taking the money and some are refusing to take it without even a smile on thier face. i like that they put that scene in because it shows that there not all actors, they actually went around randomly and some people thought that it was just a big joke. The next scene is my favorite because it would be actually amazing if it happened, it everyones biggest dream! They make it rain money . They are sitting on the roof of a shop with boxes of money and they just throw it down onto the street to seee the reaction of random people walking past. The shoppers rush in excitment as  the money floats down and people begin to snatch and grab what they can. i think they were brave to film this part because there was no way on telling what some people may have done for that amount of money. Also i think the fact that they are doing all of this on top a adult books and videos shop is funny because places like that are considered dirty and wrong to go to yet people are running and pushing themselves forward in the houndreds.


The next scene is of the band playing in a very large venue, which to me looks like a university. They are playing in fron of a huge crowd of jumping fans. In this scene they are not jumping around as much , they are alot calmer and wearing glasses. I think they may be taking the mick out of other boy bands. The next scene is of them pulling up outside an alley way and they get out and try to lure a homeless man into thier truck with dollar bills, he eventually gives in to temptation and gets in. The ban looks worried and confused as to why they put a homeless man into the back of thier van but thier plan comes clear in the next scene. They take the bum into a fancy looking place and get a complete makeover, new suit new haircut and teeth cleaned. I cannot think of a reason why they did this , i think it is just because its funny and being random and spontanious is what this film is about. Whilst the bum is geting the makeover the band members give the two ladies the famour blink 182 haircut which is bassically all of the top of your hair shaven off and the back and sides are left as they are. This haircut is a trademark of Blink 182 and is in a thew more of thier videos.


The band continues to take the bum out for the day so for a laugh they take him to a strip club , as he looks like he is having the time of his life the band members are talking to the strippers and asking them to do somthink for them, after seeing the money they say yes and follow them to the van. when they get to were they want they get out and start cleaning a car and mowing a random mans lawn. This is a big surprise to the fat man. Like all the other things they have done in this music video this was not planned and is all random.
The next scene is of the band members piking out a car at the used car show. After dumping a big pile of dollar bills onto an employes lap they quikly pick thier car and drive away. They drive to a electric shop and start piking out televisions. After piking the televion they want they help the man take it off the top shelf. Shortly after one of the band members runs up and starts destroying it with a baseball bat. The man looks confused and annoyed untill the band give him a pile of cash.


After that scene is a nother great scene were the band members go to a tropical bird shop and buy ywo crates of doves, the symbol of peace and love. They then set the birds free and they pretend to cry and hug eachover. I like this scene because it felt like they were taking the mick out of how people get so emotional over freedom and love. The next scene is another part that feels like it was just improvised , not planned. The drive to a skatepark and loads of kids run up as the band members are giving away free shirts and signed skatebords. They ride away whilst the kids are doing trick with board and still smilling because they just me the band.The next shot is off one of he band members spitting in the camera as if to say these are my cameras now. The next scene is of the band members paying two boys to try and jump thier van with the skateboards, and they do . The reason i like this scene is because like all the rest of the film it feels so improvised and random. After that is just a thew scenes of them destroying thier instruments and  driving around fast and dangerously , crashing into cones and going up the curb. Acting tlike they dont care about the consiquences.


They next scene is one of the band members paying a bunch of constuction workers . it then cuts to a scene were the construction workers are piking up one of the cars they bought with the money . the crane pulls it vey high in the air untill they finally let go of it. I like this scene because it just shows what money can buy.
The last scene is of a plane flying over the city dragging a sign sayin " take of your pants and jacket " which is the name of the album.
The reason i chose this video to analyse was because of the comical sie to it, they took a producers money and miss used it. They were ment to make a music video but because they filmed what they done with the money insted of making a planned video it turned out better thatn what they could have probably made instead. The other reason is because this is the type of band i would like ours to look like and be like .



Journal

Me and jess went up to bexleyheath today to buy some props for our music video. we went to poundland and bout some table party poppers which has a very loud bang and blows out alot of confetti, this will be good for the studio part of our filming. The other things we bought were ballons , and lots of them. All of the ballons that we bought were all colour cordinated with the colours that the characters wear.  We also bough masks for the nutters to wear, all animals. i am the fox, nick is the cat, jamie is the pig and tommy is the tiger. The last thing we bought were massive straws , we bought these to try and add a jokey scene in but i dont think we can fit it all in . all the straws are also colour cordinated with the colours of the characters.