Rough trade was created in 1978 by a man called Geoff travis. Geoff travis was traveling in north America and collected a huge range of recored on the way , After collecting all of these records he shipped them back to the UK which then became the basis of the rough trade shop. At the time the most populer genre of music was punk rock and reggae. When the rough trade opened there main aim was'nt money it was just music , they treated all thier artist equally and gave all the independant artists a chance which was a big difference compared to all the other major music companys.
The genre punk rock was making a big statement at the time , it was somthing new and different which was exactly what rough trade gave them. Anothe main record company at the time was virgin records who only really signed the most popular artists which was a big difference compared to rough trade records.
Another way in which rough trade expanded was on the records they sold they printed on the cardboard sleeve how to make your own record which revolutionised the D.I.Y music stage. Rough trade sold the blank records budding artists needed to make thier own records so they can get started with the music industry.
Where is the rest of the case study on Rough Trade and where is the research on Sony?
ReplyDelete