evaluation part one

In this essay I am going to bring to conclusion how effective the music video, digipak, and poster were in terms of promoting a new band to the media industry. I will identify the codes and conventions of each product and give my feelings towards the audience feedback.


1. In what ways does your media product use, develop or challenge forms and conventions of real media products?


Our media product introduce a theme that reflects on indie pop boy bands, the music video keeps a pattern of fun and humor through out the song. The product identifies that the band is a pop rock group by the unique characteristics included through out the music video.

For example at the beginning of the music video the band respond to a music video once performed by a famous pop rock band called queen, reflecting on this concept in a similar way creates a form of humor and allows the audience to recognize the idea set by the music video. The idea of the music video to start with a scene from queens ‘I want to break free’ was so that the audience can expand from being teenagers up to the age of 40 as they will find this scene amusing.

Another connection to real media products used in our music video is that the music video was fun and interesting to watch because it was not a stereotypical sad or depressing music video such as music videos from pop bands, it looked unstaged which was our aim from the start, for example the last part of the music video was in the park, which gave a idea of older boys in shirts and bows acting like kids of the age of 6 and not teenage thugs acting up and writing all over the slides wearing hoodies. The characters in the band gave a new meaning to teenagers in the park, which was humorous for our target audience to watch.

My digipak and poster related to the music video by keeping the theme of pop rock by keeping to the significance of being bright and happy rather that dull and sad. The idea of the poster and digipak being colorful came from the props used in the music video, which was the bows worn by the band, giving a relation to the title of the band ‘boyz with bowz’ which also keeps a unique characteristic in itself, the bows each had a different colour representing each boy In the band, a good effect in introducing the characters.